About Us


"The Definition of Femininity"

Since 2019


At PETER CHOO Bridal, we celebrate the essence of femininity. We firmly believe that every woman should have the freedom to be her true self, especially on the most significant day of her life. Our mission is to empower women to embrace their individuality with confidence, enabling them to select their wedding attire based on their own desires, free from the influence of others or societal expectations. Peter Choo Bridal caters to women who embrace the beauty of choice, where each dress reflects the unique spirit of the bride, free to express her own style and personality.


Our mission is to craft exquisite wedding gowns and special occasion dresses that not only capture the essence of women's dreams but also mirror their deepest values and individual identities.


Our vision is to redefine the role of special occasion attire, particularly wedding gowns, as not just garments but as powerful symbols that radiate the wearer's unique attitude and values. We believe that these dresses possess the potential to positively influence and empower not only the wearer but also those who surround them, with a particular focus on women. Our brand is dedicated to fostering and promoting this transformative attitude within society, championing the empowerment of women through the language of fashion.


At PETER CHOO Bridal, our values are rooted in the celebration of individuality and empowerment. We believe in the transformative power of creativity, quality craftsmanship, and inclusivity, all working harmoniously to reflect and amplify the unique identity and confidence of each woman we serve.

About PETER CHOO Bridal

PETER CHOO Bridal embodies the epitome of luxury and contemporary elegance, specializing in crafting feminine wedding gowns that resonate with a diverse clientele. Our offerings cater predominantly to Thai brides embarking on destination weddings or non-traditional celebrations abroad, as well as global brides seeking both exceptional quality and affordability in their wedding attire. Founded by Panu Choopojcharoen, known as PETER CHOO, the brand reflects a fusion of his fashion acumen and global sensibility. With a visionary perspective, Peter Choo endeavors to shape and modernize traditional Thai values, infusing them with an international flair. Nestled in the heart of downtown Bangkok, our high-end boutique beckons a cosmopolitan crowd, drawing a diverse array of international clients who are in search of the extraordinary.